The most successful PR work is strategic. Your PR objectives should be linked to your business objectives. I’ll spend time working with you to understand what you need and what you want out of PR, then I’ll put together a PR strategy that meets your objectives.
I’ll consider your aims, messages, audiences and key media then write a tactical plan to achieve what you want to achieve. Great PR isn’t just about newspaper column inches, it’s about reaching out to your audiences in a variety of ways.
The best PR strategy doesn’t assume that your customers read the local newspaper or a certain magazine, but makes a point of finding your customers and communicating in a way that’s relevant for them. It might involve media relations, events, public speaking, social media, surveys, focus groups or any number of other tactics that will engage the people you want to reach.
